As in, what’s with the data craze?
First, the trajectory of the volume and variety of data is absolutely massive. Volume refers to the amount of data being produced. And variety alludes to the types of data being produced. These items, together, are growing at an astounding rate.
Second, cost barriers to store this rising amount of data declines at a rapid pace overtime. And the barriers to access this data being stored are also being drastically reduced over time.
Finally, data has the ability to create a tremendous amount of value in our world. Data is, and will continue to be at the backbone of improving things in both our overall society, as well as within businesses.
So, why data, why now? Because data holds potential. And the size of that potential is growing larger and becoming easier to unlock over time.